Job Description
At arenaflex, our customers are at the core of everything we do. Their success stories are more than just testimonials about our products; they embody arenaflex's mission to empower millions of organizations to grow better. As our products and offerings continue to evolve, we have a tremendous opportunity to connect with our customers and tell their stories with more breadth, depth, and empathy than ever before. arenaflex is looking for a Senior Customer Reference Program Manager to reinvent our customer reference strategy and program. This role sits on our Customer Proof Team, which manages a broad range of critical programs that attract, engage and delight arenaflex's prospects and customers. In this exciting role, you’ll leverage AI, automation, customer marketing and program management best practices to develop the program and identify opportunities for the increased growth of arenaflex's customer reference program. The ideal candidate for this role has experience in customer marketing & marketing programs, exudes a passion for AI and experimenting with cutting-edge technologies, and can organize and drive large cross-functional programs forward in a fast-paced environment. Here, you will blend high level, critical-thinking skills with more tactical operational activities to build the next generation of arenaflex's customer reference program. **Key Responsibilities:** • Lead and reinvent our customer reference program, from strategy to processes to systems, in partnership with Customer Success & Advocacy, Product Marketing, Sales, and executive leadership • Develop and execute long-term strategies based on analyzing reference revenue, usage, and engagement data, identifying opportunities to grow revenue and overall program adoption • Oversee the strategic direction and day-to-day implementation of our customer reference program, serving as a key internal contact for customer reference program • Lead cross-functional teams to define, build and acquire ideal customer reference profiles & contacts to support deals across all sales and CS segments • Develop and implement strategies to delight and grow references through customer reference onboarding and ongoing engagement, ensuring long-term reference retention • Strategically conceptualize, build and execute customer marketing programs to make it simple, easy, fun and rewarding for our customers to engage in the program, while ensuring diversity of our base is represented • Drive innovation by experimenting with new data and technologies (like automation and AI) to enhance our systems, reference engagement and scale our reference program • Lead collaboration with cross-functional stakeholders across all go-to-market functions to create a seamless customer reference experience for both buyers and sellers • Serve as an internal and external thought leader on reference programs and strategy, including developing enablement resources, defining engagement metrics to drive success, and improving program adoption and feedback mechanisms **Essential Qualifications:** • 7+ years of experience in customer marketing & marketing programs, with a proven track record of success developing, executing and scaling customer marketing / reference programs • Strong analytical background with proven ability to draw key insights from both quantitative and qualitative data to inform strategic decisions • Experience enabling revenue-driving teams like Sales and CS at a senior level • Exceptional relationship-building, problem-solving and communication skills • Demonstrated ability to lead cross-functional teams and influence senior stakeholders • Experience in the software, cybersecurity, or B2B technology industries **Preferred Qualifications:** • Experience with AI, automation, and other cutting-edge technologies • Strong understanding of customer reference programs and their role in driving revenue growth • Experience with program management best practices and methodologies • Strong analytical and problem-solving skills, with the ability to think critically and strategically • Experience with customer marketing and engagement strategies • Strong communication and interpersonal skills, with the ability to build and maintain relationships with cross-functional stakeholders **Skills and Competencies:** • Strong analytical and problem-solving skills, with the ability to think critically and strategically • Excellent communication and interpersonal skills, with the ability to build and maintain relationships with cross-functional stakeholders • Strong project management skills, with the ability to prioritize and manage multiple projects and tasks simultaneously • Experience with customer marketing and engagement strategies • Strong understanding of AI, automation, and other cutting-edge technologies • Experience with program management best practices and methodologies • Strong analytical background with proven ability to draw key insights from both quantitative and qualitative data to inform strategic decisions **Career Growth Opportunities and Learning Benefits:** • arenaflex is committed to helping our employees grow and develop their careers, with opportunities for professional development and advancement • Our employees have access to a range of training and development programs, including online courses, workshops, and conferences • arenaflex encourages innovation and experimentation, with a culture that values creativity and risk-taking • Our employees have the opportunity to work on a range of exciting projects and initiatives, with the potential to make a real impact on the business • arenaflex is a dynamic and fast-paced environment, with opportunities to learn and grow quickly **Work Environment and Company Culture:** • arenaflex is a remote-first company, with a global workforce and a culture that values flexibility and work-life balance • Our employees have access to a range of benefits and perks, including flexible working hours, unlimited vacation time, and a comprehensive health insurance plan • arenaflex is committed to creating a diverse and inclusive workplace, with a culture that values diversity, equity, and inclusion • Our employees have the opportunity to work with a talented and passionate team, with a shared commitment to making a positive impact on the world • arenaflex is a dynamic and fast-paced environment, with opportunities to learn and grow quickly **Compensation, Perks, and Benefits:** • arenaflex offers a competitive salary and benefits package, including a comprehensive health insurance plan, flexible working hours, and unlimited vacation time • Our employees have access to a range of perks and benefits, including a 401(k) matching program, a flexible spending account, and a comprehensive employee assistance program • arenaflex is committed to creating a diverse and inclusive workplace, with a culture that values diversity, equity, and inclusion • Our employees have the opportunity to work with a talented and passionate team, with a shared commitment to making a positive impact on the world • arenaflex is a dynamic and fast-paced environment, with opportunities to learn and grow quickly **Conclusion:** If you're a motivated and innovative marketing professional with a passion for AI and customer reference programs, we'd love to hear from you. arenaflex is a dynamic and fast-paced environment, with opportunities to learn and grow quickly. Our employees have access to a range of benefits and perks, including flexible working hours, unlimited vacation time, and a comprehensive health insurance plan. We're committed to creating a diverse and inclusive workplace, with a culture that values diversity, equity, and inclusion. Apply now to join our team and be part of something amazing. Apply for this job