Job Description
Fitt Talent Partners is a specialized recruitment firm working with top health and wellness companies. We’re filling this role for a global brand at the forefront of longevity and health optimization, redefining how people approach performance, wellbeing, and long-term health. About the Role The PR & Communications Director, Americas will be responsible for building, elevating and protecting the company’s brand reputation across the U.S. and the broader Americas region, with a strong focus on the U.S. as a strategic growth market. This is a high-impact, externally facing leadership role, designed for a well-connected communications expert with a proven track record in premium/luxury brands, ideally within health, wellness, longevity, or lifestyle sectors. This role will be instrumental in shaping the company’s perception as a leading global authority in health optimization and longevity. Responsibilities PR Strategy & Brand Positioning • Define and execute the PR & Communications strategy for the Americas, aligned with global brand objectives • Position the company as a category-defining leader in longevity and proactive health • Lead storytelling across key verticals: • Longevity & preventive medicine • Executive health & performance • Women’s health & hormonal optimization • Regenerative therapies & advanced diagnostics • Lifestyle transformation & healthspan Media Relations & Earned Media • Own and grow relationships with top-tier media outlets • Secure high-impact coverage, features, profiles, and expert placements • Actively manage media pipeline, ensuring consistent top-tier visibility Network, Influencers & Thought Leaders • Leverage and expand a strong network of: • Editors, journalists, and producers • Top-tier podcast hosts and platforms • KOLs in health, longevity, biohacking, performance, and luxury lifestyle • Identify and activate ambassadors and credible voices aligned with the company’s positioning • Drive participation of internal experts in high-authority conversations and platforms Partnerships & Brand Collaborations • Develop strategic partnerships with: • Leading health & wellness brands • Longevity platforms and communities • Premium/luxury lifestyle brands • Corporate and executive networks • Structure collaborations that generate: • Visibility • Credibility • Qualified demand Events, Experiences & Market Activation • Lead PR-driven events across key feeder cities (NYC, Miami, LA, Mexico City, Vancouver, Toronto, etc.) • Media luncheons and press events • Thought leadership panels • Scientific and longevity-focused activations • Support flagship global moments • Ensure presence in relevant high-level ecosystems (private clubs, curated communities, industry events) Executive & Medical Thought Leadership • Position founders, executives, and medical experts as: • Global authorities in health optimization and longevity • Secure speaking opportunities, interviews, and editorial placements • Shape narratives that reinforce scientific credibility and aspirational lifestyle positioning Crisis & Reputation Management • Act as guardian of brand reputation in the region • Develop and implement crisis communication frameworks • Ensure message consistency and alignment with global standards Performance & Reporting • Define and track PR KPIs: • Tier 1 media coverage • Share of voice • Brand sentiment • Audience reach and quality • Provide monthly and quarterly reporting to leadership Qualifications • Experience: 10+ years in PR, Communications, or Brand Communications leadership roles • Proven experience in: • Luxury hospitality, wellness, health, or lifestyle brands • Preferably proactive health, longevity, or performance-driven brands • Demonstrated success driving high-impact earned media and brand visibility • Network: Established personal relationships with: • Top-tier media editors and journalists • Leading podcast hosts and platforms • Influencers and KOLs in health, wellness, and lifestyle • Strong access to the U.S. media ecosystem and cultural tastemakers