Job Description
We are looking for a tech-savvy, customer-focused Service/Trade Acquisition Specialist to join our dealership team. In this role, you will identify sales opportunities, engage with customers, and drive revenue through proactive communication and targeted campaigns. You'll play a vital role in converting service and off lease customers to sales, enhancing retention, and ensuring a premium dealership experience. Key Responsibilities: • Use the CRM to manage customer follow-up, schedule appointments, and generate sales and service leads. • Identify opportunities to upgrade or trade-in customer vehicles using Affintiv or ACV to value vehicles. • Reach out to customers through phone, text, and email campaigns to promote vehicle sales, service specials, and loyalty offers. • Assist in booking sales appointments, coordinating test drives, and working closely with the sales team to transition leads to in-store visits. • Monitor dashboards for customer engagement metrics, open opportunities, and campaign effectiveness. • Maintain accurate records of all customer interactions and follow-up activity in the CRM. • Collaborate with the Service, BDC, and Sales departments to ensure a seamless customer experience. • Educate customers on current promotions, finance options, and loyalty programs. • Support monthly sales and retention goals through strategic outreach and engagement. Requirements: Education & Experience: • High school diploma or equivalent required; associate or bachelor's degree preferred. • 1-2 years of experience in automotive sales, BDC, or customer retention roles. • Experience with dealership CRM/marketing platforms is highly desirable. Skills & Competencies: • Strong communication and interpersonal skills, both written and verbal. • Comfortable with outbound calling, customer engagement, and digital communication tools. • Goal-oriented with a proactive mindset and attention to detail. • Ability to multitask and manage a dynamic customer pipeline. • Proficient in Microsoft Office and dealership management systems (DMS/CRM). • Positive attitude and strong commitment to customer satisfaction. Preferred Qualifications: • Experience working within a multi-location or high-volume dealership group. • Knowledge of manufacturer warranty and recall processes. • Bilingual (e.g., Spanish/English) is a plus, depending on location. What We Offer: • Base salary + performance-based bonuses • Health, dental, and vision insurance • 401(k) with company match • Paid vacation, sick time, and holidays • Vehicle service and parts discounts • Career growth opportunities within our dealership network Apply tot his job