Job Description
We’re hiring a hands-on, player-manager Head of Marketing to build our marketing function from the ground up. This is a rare opportunity to shape the brand and market presence of Yomali and its five portfolio companies at a pivotal stage of growth. You’ll own the full marketing lifecycle — from storytelling and content to demand generation, sales collateral, and employer branding. Your work will directly influence customer acquisition, M&A opportunities, and talent attraction. This is not a “keep the lights on” role. You’ll have the autonomy to test bold ideas, build what doesn’t exist yet, and create a scalable marketing engine — while hiring and leading a small team as the function grows. What Success Looks Like First 30–60 days Develop a clear marketing strategy Launch social media and content initiatives Begin telling the human stories behind Yomali and its companies 3–6 months Deliver marketing collateral for Sales, M&A, and Talent Implement tools and systems to enable efficient execution Hire 2–3 team members 12 months A fully operating marketing engine with measurable ROI Strong brand awareness across key audiences Consistent inbound demand from customers, partners, and candidates Responsibilities Own end-to-end marketing strategy and execution Build and lead a small marketing team (content, social, field marketing) Partner closely with Sales, M&A, and Talent to align messaging and materials Design and execute creative, data-driven campaigns Track performance, report ROI, and continuously optimise Who We’re Looking For Experience Proven track record of taking a company from low visibility to measurable growth Experience in early-stage or scale-up environments (roughly 50–200 employees) Skills Full-cycle B2B marketing (brand, content, digital, demand generation) Strong understanding of how marketing supports revenue, M&A, and hiring Leadership True player-manager: equally comfortable building and executing Experience hiring, coaching, and scaling a small team Mindset Creative, bold, and autonomous Comfortable operating with ambiguity and owning outcomes Nice to have Experience in SaaS, Fintech, eCommerce, or other high-growth sectors Why Join Yomali? A genuine blank canvas across multiple businesses Direct impact on revenue growth, M&A success, and talent attraction High autonomy with strong leadership support Opportunity to build something meaningful and visible within your first year Proudly rated 4.42/5 eNPS, reflecting a strong and continuously improving employee experience “I like to hire great people, get out of their way, and back them 100%.” — Mike Peters, CEO