Job Description
About the Role We're looking for a Marketing / GTM Engineer who sits at the intersection of marketing strategy and technical execution. You'll own the systems, automations, and campaigns that drive pipeline — from first touch to closed deal. This is a hands-on role for someone who's equally comfortable building email sequences, launching paid social campaigns, and wiring up the operational infrastructure that makes it all work. What You'll Do Email Marketing & Lifecycle Design, build, and optimize email campaigns across the full customer lifecycle — welcome sequences, nurture flows, re-engagement, and post-sale communications. You'll own deliverability, segmentation, A/B testing, and reporting. You care about open rates, but you care more about revenue attribution. Facebook & Paid Social Advertising Plan, launch, and manage Facebook and Instagram ad campaigns. This includes audience building, creative testing, retargeting strategies, and budget management. You'll continuously analyze performance and iterate to improve ROAS and reduce CAC. Sales Enablement & Alignment Work closely with the sales team to ensure marketing efforts translate into qualified pipeline. Build and maintain lead scoring models, handoff workflows, and reporting dashboards that give sales clear visibility into where leads come from and how to prioritize them. Marketing Operations Own the marketing tech stack — CRM, email platform, ad accounts, analytics tools, and the integrations between them. Build automations that eliminate manual work, ensure clean data flows, and enable the team to move faster. You'll be the person who makes sure nothing falls through the cracks.