Job Description
As a seasoned Customer Analytics Manager at arenaflex, you will play a pivotal role in harnessing the power of first-party data to fuel sustainable growth across our Direct-to-Consumer (DTC) portfolio. arenaflex is a leading innovator in the industry, with a diverse range of brands, including Albany Park, Edloe Finch, X-Chair, Mavix, and Timbuk2. Our commitment to delivering exceptional customer experiences and driving business growth has made us a trusted partner in the market. In this exciting role, you will lead a team of Customer Analysts and collaborate closely with Marketing and e-Commerce teams to build data-driven insights that inform core decision-making. As a hybrid role, you will split your time between our HQ in Cypress, CA, and remote work, with a flexible schedule that allows for collaboration with core team members. **About arenaflex** arenaflex is a forward-thinking organization that values innovation, collaboration, and customer-centricity. Our mission is to deliver exceptional products and services that meet the evolving needs of our customers. With a diverse range of brands under our umbrella, we offer a unique opportunity to work with multiple product lines and customer segments. **Responsibilities and Essential Functions** As a Customer Analytics Manager at arenaflex, your key responsibilities will include: * **Customer-Data Roadmap and Centralized Warehouse**: Develop and implement a comprehensive customer-data roadmap, setting ingestion priorities, defining schemas, and enforcing data-quality SLAs. * **Marketing-Performance Dashboards**: Oversee, QA, and evolve marketing-performance dashboards covering key metrics such as CAC, ROAS, LTV, cohort curves, and contribution margin. * **Lift Tests and Incrementality Studies**: Lead the design and analysis of lift tests and incrementality studies, translating findings into channel-budget and offer recommendations. * **Attribution Models**: Build and iterate multi-touch or geo-based attribution models that balance statistical rigor with business usability. * **Measurement Plans**: Partner with the Performance Marketing Manager to set measurement plans for new channels, audiences, and creative tests. * **Segmentation and Churn Prediction**: Collaborate with the Lifecycle Marketing Manager on segmentation, churn prediction, and personalized-offer scoring. * **Team Management**: Manage and mentor one Data Analyst, establishing priorities, QA processes, and professional-development plans. * **Insight Read-Outs**: Present monthly insight read-outs and opportunity backlogs to senior leadership. * **Analytics and Tools**: Evaluate and implement new analytics & tools that improve data capabilities. **Qualifications, Skills, and Education** To succeed in this role, you will require: * **5+ years of marketing or customer-analytics experience** in DTC or e-commerce. * **Deep understanding of advanced marketing-measurement frameworks** (MMM, geo-incrementality, cross-channel attribution) and proven ability to apply them. * **Advanced proficiency in SQL and BI tools** and data-modeling for cloud warehouses. * **Proficiency in Python, R, or similar modeling languages** for statistical analysis, forecasting, and machine-learning pipelines. * **Proven track record building attribution models** and cohort-based LTV analyses. * **Experience designing A/B or geo-lift tests** and communicating out results. **Preferred Qualifications** * Experience working with cloud-based data warehouses and big data technologies. * Familiarity with data visualization tools and platforms. * Strong communication and presentation skills. * Ability to work in a fast-paced environment and prioritize multiple projects simultaneously. **Career Growth Opportunities and Learning Benefits** As a Customer Analytics Manager at arenaflex, you will have access to: * **Mentorship and professional development opportunities** to help you grow in your career. * **Training and education programs** to enhance your skills and knowledge. * **Collaborative and dynamic work environment** that fosters innovation and creativity. * **Opportunities to work on high-impact projects** that drive business growth and customer satisfaction. **Work Environment and Company Culture** arenaflex is committed to creating a work environment that is inclusive, diverse, and supportive. Our HQ in Cypress, CA, offers a collaborative and dynamic workspace that encourages creativity and innovation. As a hybrid role, you will have the flexibility to work from home or in the office, depending on your needs and preferences. **Compensation, Perks, and Benefits** arenaflex offers a competitive compensation package, including: * **Salary range**: $126,547.00 - $196,148.00. * **Benefits package**, including medical, dental, and vision insurance. * **401(k) matching program** to help you save for your future. * **Flexible work arrangements**, including remote work options. * **Professional development opportunities** to enhance your skills and knowledge. **Conclusion** If you are a seasoned Customer Analytics Manager with a passion for driving sustainable growth and delivering exceptional customer experiences, we encourage you to apply for this exciting opportunity at arenaflex. Join our team of innovators and collaborators, and help us shape the future of our industry. Apply now to take the first step towards a rewarding career at arenaflex. Apply for this job